marketa, Autor bei Factum
Factum steht für zielgruppen- und anwenderInnen-orientierte Motiv- und Bedürfnisforschung. Der Schwerpunkt liegt auf Mobilität und sozialer Innovation.
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The Cycling without Age initiative originated in Copenhagen in 2012 and has gradually spread around the world. Cycling without Age clubs now exist in 50 countries. In Austria, there are 28 clubs today. The first one was founded in Lustenau in 2014. The latest addition is...

Goldschlagstraße in Vienna 14th district Penzing will soon be completely bicycle-friendly. Cyclists will soon ride undisturbed and carefree from the Sargfabrik, deep in the 14th, to the Gürtel, which is around 3.5km. Raised crossing plateaus, in parts a cycle lane in the opposite direction, partly...

The new cycle path on Friedberger Landstrasse has been well received. That was the result of the survey a month after the trail was completed. Majority of the 445 respondents see it as an improvement in the quality of life, because of less noise and...

According to VCÖ, the lockdowns have changed mobility behaviour. A survey (1000 people) showed that since the beginning of the pandemic 43% of the respondents have walked more often and that 26% cycle more often. This shows how much potential there is in active mobility....

Despite many efforts, ideas and plans in the past 20 years, the bike rental system in Graz has not successfully established itself in the city. Most recently, bike rental was offered through hotels, especially for tourists. This year the city started a new attempt and...

The survey by WienerLinien in the pandemic year 2020 shows positive development for Vienna: 46% of all daily journeys were made by bike or on foot. Everyday life has changed profoundly. Familiar routes became suddenly obsolete, the radius of action diminished while cycling and walking...

The company Enjoy Draussen Kids Outerwear, a clothing startup in Purkersdorf, has developed special clothing for children for outdoors. The latest product is called Draussen Halo. It is an LED jacket that ensures maximum visibility and safety for children in traffic. Functional clothing for children...

Despite efforts on the part of governments and city administrations to get more people on public transport or to reduce car traffic in general, cars still occupy a prominent place in mobility, especially where public transport is poorly developed. According to the Berlin mobility company...

Parking for bicycles in densely populated housing complexes is an important part of a climate-friendly biking infrastructure. The Vorarlberg Energy Institute in cooperation with VerkehrsingenieurbüroBesch + Partner and Büro kairos Bregenz have drawn up the right guidelines for the task. It is a collection of...

In 2020, the Austrian federal government is promoting the cycling infrastructure that enables municipalities and businesses to receive full 100% funding for the construction of cycle paths. There are 3 federal subsidies that can be combined, plus numerous state subsidies and also the EU subsidy...