NAHMOBIL • Factum
Factum steht für zielgruppen- und anwenderInnen-orientierte Motiv- und Bedürfnisforschung. Der Schwerpunkt liegt auf Mobilität und sozialer Innovation.
Öffentlicher Verkehr, Verhaltensänderung, Vigilanz, Radfahren, Gehen, Verkehrssicherheit, IKT, Digitalisierung, Automatisierung, Autonomes Fahren, Mobilitätsbedürfnisse, Barrierefreiheit, Assistenzsysteme, Lebensqualität, Raumqualität, Haltestelle, Kampagne, Kinder, Jugendliche, SeniorInnen, Demenz, Multimodales Mobilitätsverhalten, Qualitative und quantitative Forschungsmethoden, Interviews, Fokusgruppen, Beobachtungen, Statistische Analysen, Literaturstudien
17039
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Partners
MAKAM Market Research GmbH
Category
Health & Sustainable Mobility
Tags
Gender, local supply, Rural Areas, Women
About This Project
The provision of care close to home for inhabitants in rural areas has declined more and more in recent decades. This development has an impact on the shopping and mobility behaviour and consequently on the quality of life of the population. It is mainly socially weaker and older population groups and within these groups especially women who are affected by the negative development. As a result, the project “NAHMOBIL: Local Supply & Mobility. Innovative Local Supply Concepts in Rural Areas from a Gender Perspective” collected data on the mobility and local supply situation of women in rural areas. From this data, the project team developed recommendations for environmentally friendly mobility solutions and innovative local supply forms.
