ANFANG • Factum

Factum steht für zielgruppen- und anwenderInnen-orientierte Motiv- und Bedürfnisforschung. Der Schwerpunkt liegt auf Mobilität und sozialer Innovation.

Öffentlicher Verkehr, Verhaltensänderung, Vigilanz, Radfahren, Gehen, Verkehrssicherheit, IKT, Digitalisierung, Automatisierung, Autonomes Fahren, Mobilitätsbedürfnisse, Barrierefreiheit, Assistenzsysteme, Lebensqualität, Raumqualität, Haltestelle, Kampagne, Kinder, Jugendliche, SeniorInnen, Demenz, Multimodales Mobilitätsverhalten, Qualitative und quantitative Forschungsmethoden, Interviews, Fokusgruppen, Beobachtungen, Statistische Analysen, Literaturstudien

16603

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About This Project

The project ANFANG aimed at promoting walking, cycling and the use of public transport in everyday life. The target group were families with small children in rural areas. Thereby, the research team conducted interviews with parents and organised workshops with providers of mobility service providers and policy makers. The families talked about their wishes and barriers and potentials with regard to sustainable mobility. Besides, the reasearch team scanned the sustainable mobility services for families available on the market. As a result, measures to promote sustainable transport in rural areas were developed.