Lebensstil Archive • Factum
Factum steht für zielgruppen- und anwenderInnen-orientierte Motiv- und Bedürfnisforschung. Der Schwerpunkt liegt auf Mobilität und sozialer Innovation.
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Goldschlagstraße in Vienna 14th district Penzing will soon be completely bicycle-friendly. Cyclists will soon ride undisturbed and carefree from the Sargfabrik, deep in the 14th, to the Gürtel, which is around 3.5km. Raised crossing plateaus, in parts a cycle lane in the opposite direction, partly...

According to VCÖ, the lockdowns have changed mobility behaviour. A survey (1000 people) showed that since the beginning of the pandemic 43% of the respondents have walked more often and that 26% cycle more often. This shows how much potential there is in active mobility....

The company Enjoy Draussen Kids Outerwear, a clothing startup in Purkersdorf, has developed special clothing for children for outdoors. The latest product is called Draussen Halo. It is an LED jacket that ensures maximum visibility and safety for children in traffic. Functional clothing for children...

In 2020, the Austrian federal government is promoting the cycling infrastructure that enables municipalities and businesses to receive full 100% funding for the construction of cycle paths. There are 3 federal subsidies that can be combined, plus numerous state subsidies and also the EU subsidy...

In the past, when people did not have big budget for vacation, they did not travel but spend their holidays at home, "holiday on the balcony" they used to call it. Today, due to the corona pandemic, a new trend has emerged: staycation (the English...